#HEAT MAP VS CLICK MAP SOFTWARE#

Using a geographic heat map, you might notice that customers situated in southern areas are purchasing high volumes of a certain product. This includes trends pertaining to specific products. Track specific product sales in certain areas: In addition to providing a wealth of information about customers and their locations, a geographic heat map is also useful for tracking sales patterns.Viewing your customer clusters can also help you learn more about your top clients, and help you identify other potential customers in the same region. See where your top customers are: Similarly, a geographic heat map can easily highlight the locations of your top customers, and even help you spot clusters of customers that might have resulted from a sales campaign targeted in a specific area.Using this data, you can better target the cooler-colored, or lower density, areas that your team may not have focused on in the past. For instance, if your sales are centered around several northeast towns in your state, a heat map can show both high-performing and low-performing areas.

A bird's eye view of market performance: Building on territory mapping, a geographic heat map can also provide a robust, yet easy-to-use tool to view your team's performance in a specific geographic market area.

The color scale can then show customer density in particular areas, or even how often sales reps engage or visit these customers.

Sales territory mapping: In the context of an enterprise sales team, heat maps can be a powerful tool for territory mapping, where the geographic area of the map covers your sales teams' assigned territories.

Here are some of the ways sales teams apply this basic idea to their own data: Darker shades of color represent areas of higher population density, and cooler or lighter colors are used for less-populated parts. You will have seen a map like this for a particular country, region or the entire globe. More than just a colored map, a geographical heat map can cover a small, specific area, or a large area, and helps visualize data points in each included region of the map based on color.Ī commonly cited example of a heat map is a simple population data visualization. What is a geographical heat map?īefore we look at different heat map generators, it's helpful to first understand what we mean by a 'geographical heat map'.Ī heat map, otherwise known as a choropleth map, displays data over a geographic area using different colors and shades to represent datasets. From conditional formatting to pivot tables these features make it easy to manage, manipulate and visualize data.īut Excel falls short in one area: geographical heat maps. Even if they have an enterprise CRM platform, internal team data and data on customers and prospects is often still found in spreadsheets.Įxcel offers a number of features sales reps and their managers know and like. And even if some Office users spend all of their time in Word or PowerPoint, conservative estimates still put the number of Excel users somewhere in the neighborhood of 800 million.Ī lot of sales teams rely heavily on Excel.

#HEAT MAP VS CLICK MAP SOFTWARE#

According to the software giant, a resounding 1.2 billion people use Microsoft Office. Microsoft's spreadsheet tool, Excel, has been a business staple for more than three decades.

Heat map vs click map